The Reserve Collection
Thursday 12 November 2026 · 6 pm Paris
Jamie's first Reserve Collection, Edition 1, revealed live. Available for 48 hours only.
An online launch, then 48 hours to purchase.
An online launch, then 48 hours to purchase.
The Reserve Collection is a set of ten photographs Jamie has chosen for this sale. They are on sale for 48 hours. After that they are never sold again.
The collection launches on Thursday 12 November at 6 pm Paris time, live from her studio. Collectors choose a piece and a size during the 48 hours. Every print is made after the sale closes, then signed, numbered and embossed by Jamie in Los Angeles in December.
Chosen by Jamie. First shown at the launch.
Thursday 6:30 pm to Saturday 6:30 pm, Paris time.
Nothing in the collection will be available again after Saturday.
The sale page as collectors will see it during the 48 hours. Ten pieces in four sizes, and one limited edition.
Each is sold in four sizes: small $300, medium $600, large $1,000, atelier $1,500. There is no limit on the number sold during the 48 hours. The final count becomes that picture's edition size. Two artist's proofs of each are retained by Jamie.
One of the ten is also sold as a limited edition: 25 prints in the large size at $2,500, numbered 1 to 25. It is presented last at the launch. The edition is fixed at 25.
Every print is numbered in the order it sold. Patrons receive the lowest numbers, then Starling Club members, then everyone else.
These prices are a first draft based on current website prices. They are reviewed with Kevin before the pricing letter on 11 October.
On Thursday 12 November at 6 pm, Jamie goes live from her studio in Apt. For each of the ten pieces she plays a short video, about a minute long, filmed in October, and explains why she chose it. She presents the limited edition last.
At 6:30 the sale opens on jamiebeck.co and the link is emailed to everyone on the list. Jamie then hosts a 30-minute after-party on Zoom for Starling Club members and patrons. Each member's RSVP includes one guest ticket. She shows the artist's proofs and answers questions about the pieces.
The sale closes on Saturday at 6:30 pm Paris time. The videos remain on the sale page for the full 48 hours.
The launch begins, live. Ten pieces, one short video each, with Jamie's commentary.
The limited edition, shown last.
The Reserve Collection, Edition 1, opens on jamiebeck.co. The link is emailed to the list.
The after-party on Zoom for Starling Club members and patrons, each with one guest ticket.
The sale closes.
The primary emphasis for this season is the RSVP. From 20 September, every letter, post and ad invites people to reserve a place at the launch, and the RSVP list becomes the list of likely collectors for the sale.
Three audiences are invited. Starling Club members and past buyers already know Jamie's work and are written to directly. The new audience is built between now and November through the marketing programme with Bloom Marketing Co: the one link from Instagram, paid campaigns to people who follow her and people who resemble her buyers, Pinterest, email outreach and a newsletter placement.
Everyone who reserves receives the link twice on the day, in the morning and 30 minutes before the launch. Anyone who misses the live receives a link to the recording within the hour, valid until the sale closes. After the close, the sale page shows the collection as sold.
Starling Club members, of about 1,000.
Past buyers and current readers of Sunday Flowers.
New audience, reached through the marketing programme.
The goal for the season.
The minimum the sale must make.
The goal at current prices, about 300 buyers.
Prompts for the eight Sunday Flowers letters between now and 12 November. Each one invites readers to reserve a place at the launch.
| Sunday | The letter says |
|---|---|
| 20 Sep | Announcing the Reserve Collection: ten new photographs, launched live on 12 November at 6 pm and on sale for 48 hours. Reserve a place. The link in her Instagram bio changes to the one page. |
| 27 Sep | What makes this collection different: ten pieces, each signed and numbered by hand, sold once. Reserve a place. |
| 4 Oct | Choosing in the studio: what she is looking for, what she has put back. No pictures of the pieces. |
| 11 Oct | The practical letter: the four sizes, the paper, the prices, how the 48 hours work, how numbering works. |
| 18 Oct | A studio day. Jamie films the ten short videos, one per piece. No pictures of the pieces are published before the launch. |
| 25 Oct | Starling Club memberships reopen for three weeks at $150 a year, with a new patron tier at $900. Members receive the after-party with Jamie, one guest ticket, and the first edition numbers. |
| 1 Nov | The schedule: the launch at 6 pm and the sale opening at 6:30, shown in Provence, New York and Los Angeles time, with a calendar file. |
| 8 Nov | Last call. Thursday at 6 pm Paris. Reserve a place to receive the link on the day. |
Her Instagram bio currently has four separate links, none of them tracked. From 20 September it has one link, to this page, which carries everything she offers.
One email field and one button at the top of the page.
The Reserve Collection card directly under the sign-up, with its own button, on the first screen.
The 2027 planner and calendar, the Starling Club, custom prints, the Venice guide and the shop. JamieBeck.co keeps the list current.
With one link, every click from Instagram is counted and the weekly report shows where RSVPs come from.
The action plan: twelve actions between 20 September and the close of the sale, and who does each.